.png)
Tabs Case Study
ABOUT:
Tabs Chocolate is a premium brand offering all-natural pleasure enhancement chocolate designed to improve intimacy for couples and individuals. With a blend of high-quality ingredients such as cocoa, maca root, and epimedium, Tabs offers a unique product aimed at enhancing sexual drive, stimulating blood flow, and boosting overall performance.
The challenge:
Despite the high-quality offering, their Shopify store wasn’t converting visitors into customers as effectively as it could have been.
When we first looked at the Tabs website, we identified three critical issues that were hindering their success:
Trust Issues: Visitors doubted the legitimacy of the store, often associating it with dropshipping, which decreased their trust in the brand and the product.
Lack of Product Understanding: Many visitors didn’t understand how the product worked or how it could enhance their experience, leading to confusion and low engagement.
Price Perception: The product was perceived as overpriced for the value it provided, which made potential customers hesitate before purchasing.
These problems were preventing customers from moving forward in the buying process and led to an underperforming website.
GOAL:
The goal of the redesign was clear and measurable:
Improve the Customer Journey: Fix the trust issues, clarify the product’s benefits, and enhance the perceived value, making it easier for customers to make a purchase.
KPIs & Stakeholder Benefits: The focus was on driving improvements in conversion rates, average order value (AOV), and add-to-cart rates, while also providing a better, smoother shopping experience for the customer.
results:
+40%
CONVERSION RATE
+112%
ADD-TO-CART
+12%
Average Order Value
PHASE 1:
CRO Deep Dive
CRO Deep Dive is the cornerstone of our process, and we always start with it. Using tools like heuristic analysis, analytics, surveys, heatmaps, and user testing, we gain a clear understanding of how visitors engage with the website and where they drop off. This deep dive helps identify friction points within the customer journey and provides valuable insights into user behavior. These insights then guide the design and development of the new site.
Heatmaps
.png)
Heuristic
ANALYTICS
The main concerns throughout user Journey
UX heuristic total scores
Value
33%
- Why is this product better than products with similar effect?
- Why I have to pay $24 for 3 of chocolate?
Trust
41%
- Is the company legit or a dropshipper?
- Does the product actually work?
- Will I receive my order on time?
- Are the reviews real or bought?
Motivation
42%
- Is there urgency for me to buy now?
- Missing implicit & explicit emotional triggers
- What is benefit for me of buying this?
- Better ways to show social proof and testimonials
Friction
60%
- What is shipping price?
- Unclear Pricing for Product Quantity
- Unclear instructions how to use Tabs
- Missing information about ingredients
- Unclear buying path - confusion
Clarity
59%
- What is it? How it works?
- How long does the effect last?
- What are the active ingredients that create the effect?
- Is it safe to use it for...?
- Does it contain CBD?
UX Heuristics
PHASE 2:
Design Brief
Using our findings, we crafted a design brief to address the key pain points—trust, product messaging, and price perception. We focused on improving product clarity, ensuring the site felt legitimate, and adding trust-building elements to enhance customer confidence.
BEFORE:
AFTER:
.png)
PHASE 3:
Development & Launch
Once we and the Tabs team were aligned and happy with the design, we moved on to the development phase. The goal was to create a website that not only addressed the identified challenges but was also user-friendly and easy for the client’s team to manage moving forward.
So we developed the new store in a way that managing it would require minimal effort so that Tabs’ team could handle changes without needing advanced technical knowledge. This approach allowed them to handle everyday tasks independently, giving them full control over their site.
During the development phase, we maintained close communication with the Tabs team, providing them with training on the new features and functionalities.
BEFORE:
AFTER:
PHASE 4:
Performance Monitoring
After the launch, we closely monitored the key performance indicators: conversion rates, AOV, and add-to-cart rates. User feedback was incorporated to make real-time improvements, ensuring that the site continued to perform at its best. Here is what we concluded:
Final Results
After 11 weeks and over 170 hours of dedicated teamwork, here’s what we accomplished:
+40%
increase in Conversion Rates
The trust-building features and clearer product communication resulted in a significant increase in conversions.
12%
increase in Average Order Value (AOV)
The new bundling offers and price adjustments helped increase AOV, encouraging customers to purchase more per order.
+112%
increase in Add-to-Cart Rates
With a more engaging and clearer site, the add-to-cart rate skyrocketed, meaning more visitors were moving forward with their purchase.
Altogether that resulted in 56.8% increase in Revenue without increasing adspend!
results:
+40%
CONVERSION RATE
+112%
ADD-TO-CART
+12%
Average Order Value
+56.8%
Increase in Revenue
Hear from our client
I must give credit where it’s due. Shoutout to WeConvertAgency for knocking this out of the park. If ur doing 7 figs/year, u need to talk to em about CRO. Best in biz, hands down.
Oliver Broccato
TABS
The Bottom Line
What we did for Tabs was simple, but incredibly powerful: we cracked the code on their trust issues, clarified their product messaging, and shifted how customers perceived the price. By solving these problems, we transformed their website into a high-converting, customer-loving, sales-driving powerhouse.
Later last year, the owner successfully sold his business with a 7-figure exit, and we firmly believe that our redesign played a pivotal role in making that happen.
Now, it’s your turn.
If your website isn’t converting as it should, and you’re struggling with low conversion rates and high CPAs, you don’t have to continue down a path of missed opportunities. Let us show you the difference a data-driven, customer-focused approach can make. We deliver real, measurable improvements that directly impact your bottom line.
.svg){kind=icon}
Book a call
Want to see similar results for your store? Let's schedule a FREE, no-commitment strategy call where we can share more about our process and what we can do for your business.
Other case studies
CLOUDSHARKS
+120%
CONvERSION RATE
.svg)
FLX
+56.7%
CONvERSION RATE
HAUS OF INTERIORS
+37.5%
Checkout completions
ILLUMINATE
+41%
CONvERSION RATE
CRAFTD
+30%
CONvERSION RATE
QURE
+44%
CONvERSION RATE
