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Qure Skincare
ABOUT:
Qure sells LED light therapy products to assist with anti-aging, dark spots, and other common skin conditions.
GOAL:
Improve the landing page conversion rate for their flagship light therapy product
The challenge:
The company had already run several tests with little to no improvement in their conversion rate. They needed an expert team to do proper testing backed by research.
results:
+42%
ADD-TO-CART RATE
+35%
Checkout initiations
+38%
Checkout completions
PHASE 1:
Research Report
Research is the cornerstone of our process. Before touching design, copy or development we go through an extensive data collection process. Here is what we used
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Heatmaps
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Surveys
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User Testing
Some of the key areas of improvement we identified were:
- Above the fold (desktop and mobile)
- Treatment menu (what does this help with) section
- Comparison section
PHASE 2:
Testing
The data told us that the quantity discount logic was creating friction in the customer journey. We created a variation where the customers are more inclined to purchase a larger quantity due to an easier to understand design.
Above the fold
BEFORE
AFTER
Treatment menu + clinical studies
BEFORE
AFTER
Treatment menu - After looking at user recordings and heat maps we found that very few visitors were clicking on the dark spots and pigmentation slide. Also a lot of info was nested in the sliders.
Compare section
BEFORE
AFTER
results:
+12.96%
ADD-TO-CART RATE
+21.29%
Initiate checkout rate
+44%
CONVERSION RATE
If you’re looking to get your conversion rate dialed in, let’s set up some time to talk
We’ve worked with dozens of leading Shopify brands (like Golf Gods and Elite Supplements) to increase their conversion rate with our proven framework.
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Other case studies
CLOUDSHARKS
+200%
CONERSION RATE
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FLX
+56.7%
CONERSION RATE
HAUS OF INTERIORS
+37.5%
Checkout completions
ILLUMINATE
+41%
CONERSION RATE
