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Haus of interiors
ABOUT:
The company sells customisable modern lighting decor inspired by European design.
GOAL:
Improve site conversion rate through data backed website redesign.
The challenge:
The brand sells high ticket decor ($300+) so they did not have the traffic or conversion volume to run an efficient A/B testing program. Nathan, the founder approached us for help improving the conversion rate with a redesign while also maintaining the brand's prestigious image.
results:
+42%
ADD-TO-CART RATE
+35%
Checkout initiations
+38%
Checkout completions
PHASE 1:
Research Report
Research is the cornerstone of our process. Before touching design, copy or development we go through an extensive data collection process. Here is what we used
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Heatmaps
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Surveys
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Heuristic
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User Testing
Some of the key areas of improvement we identified were:
- Site navigation
- Contrast and readability of banners and text
- Better messaging to justify the high price point
- In-cart upsells
- Etc
PHASE 2:
Design Brief
After we have identified the UX/UI and messaging leaks in the site we brief our CRO trained expert copywriting and design team on the research report and they use those data points as reference when it comes to what needs to be fixed.
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PHASE 3:
Development and launch
Once the design is approved by the client, we proceed to the development phase. To ensure a flawless launch, we conduct thorough quality assurance testing before launching the ecommerce store.
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
PHASE 4:
Performance monitoring
After launching the newly redesigned ecommerce store, we closely monitor its performance so we can make data-driven decisions to maximize conversion rates and increase revenue.
Here is a word from Rayan, founder of CloudSharks:
I wish I had numbers at the top of my head, but I'm almost positive we've seen a 200% lift in conversion rate. The byproduct of this is obviously a significant increase in revenue with no increase in adspend. As a brand owner who is a little over 7 figures in less than half a year, I owe much of it to the team at WeConvert!”
Rayan Mroue
Founder @ Cloudsharks
results:
+42.6%
ADD-TO-CART RATE
+34.6%
Checkout initiations
+37.5%
Checkout completions
If you’re looking to get your conversion rate dialed in, let’s set up some time to talk
We’ve worked with dozens of leading Shopify brands (like Golf Gods and Elite Supplements) to increase their conversion rate with our proven framework.
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Book a call
Want to see similar results for your store? Let's schedule a FREE, no-commitment strategy call where we can share more about our process and what we can do for your business.
Other case studies
CLOUDSHARKS
+200%
CONERSION RATE
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FLX
+56.7%
CONERSION RATE
ILLUMINATE
+41%
CONERSION RATE
QURE
+44%
CONERSION RATE
